Product Highlights

• Lidocaine Active: Topical desensitizer at standard over-the-counter concentration, the same active ingredient used in widely available stay-hard gels.
• Clear and Unflavored: No color, no taste, no fragrance. Stays neutral during use, including during oral contact before or after application.
• Fast-Acting: Begins reducing sensitivity within minutes of external application to the head and upper shaft.
• Compatible With Lubes and Toys: Works alongside water-based personal lubricants and silicone-safe toys without interference.
• 1.5-Ounce Tube, Made in USA: Compact applicator size, manufactured domestically with active and inactive ingredients declared on the label.

The Passion Keep It Hard Stay Hard Gel is a clear unflavored topical with lidocaine that reduces genital sensitivity to delay climax and extend erection time during sex. Apply a small amount externally to the head and upper shaft a few minutes before play, allow the formula to take effect, then continue with your preferred water-based lubricant and silicone-safe toys. The gel stays neutral, no color, no taste, no fragrance, and reapplies between rounds without affecting other lubes or accessories. Made in the USA in a 1.5-ounce tube, the formula is intended for performance support, stamina building during early-stage practice, or longer sessions where timing matters more than speed.

Product Specifications

Size: 1.5 oz (44 ml)
Color: Clear
Active Ingredient: Lidocaine 5% (Anorectal)
Ingredients: Cellulose Gum, Citric Acid, Glycerin, Potassium Sorbate, Purified Water, Sodium Benzoate, Sodium Gluconate.

Store at room temperature, out of direct sunlight. Keep cap closed when not in use. For external use only. Patch test on a small area before first use if you have sensitive skin or have not used a lidocaine product before. Discontinue use and rinse with water if irritation occurs.